October 16, 2026 – SEGA is pleased to reveal its booth lineup for gamescom asia x Thailand Game Show 2026, taking place from October 29 to November 1, 2026, at Queen Sirikit National Convention Center in Bangkok.
* Business area: October 29 – 30
Entertainment area: October 30 – November 1
In addition to hands-on play of new games and stage programs, the SEGA booth will offer a variety of activities where visitors can fully immerse themselves in the worlds of our titles. Visitors to the booth and those who try the games will also receive a variety of original goods. Novelty details for each title are provided below, be sure to check them out!
At the SEGA booth, attendees can play the newly announced STRANGER THAN HEAVEN, Persona 4 Revival, and Total War: WARHAMMER 40,000, and enjoy a wide range of booth activities and mini-stage events. Special stage events are also planned on the show’s main stage, so don’t miss them!
gamescom asia x Thailand Game Show 2026 Ticket Page
SEGA Booth Activities
Join in on game demos and a variety of activities that bring each title’s world to life!
– STRANGER THAN HEAVEN
Get an early taste of the game’s world at the hands-on play corner. Everyone who plays will receive an original novelty item.
- Persona 4 Revival
Try the highly anticipated new title from ATLUS! Everyone who plays the demo will receive a special novelty item.
- Total War: WARHAMMER 40,000
Take command of the Space Marines across three awe inspiring gameplay scenarios. Play the demo to receive an original novelty item.
– Metaphor: ReFantazio Photo Activity
Scan the dedicated QR code at the booth to join an exclusive photo activity. Visitors who share their photos on social media will receive an original novelty item.
Booth Novelties
| STRANGER THAN HEAVEN | Persona 4 Revival |
| ・Hands-on play bonus: STRANGER THAN HEAVEN original neck strap | ・Hands-on play bonus: P4R original sticker |
| ・Wishlist bonus: STRANGER THAN HEAVEN original clear file folder | ・Wishlist bonus: Paper glasses to become the protagonist |
| Puyo Puyo Champions | Metaphor: ReFantazio |
| ・Booth giveaway: Puyo Puyo original card ・Discord join bonus: Puyo Puyo original big keychain | ・Photo campaign bonus*1: Random Metaphor: ReFantazio character card |
*1 One character card will be given at random per post. Designs cannot be chosen.
| Total War: WARHAMMER 40,000 | Other |
| Hands-on play bonus: Total War: WARHAMMER 40,000 acrylic dog tag keychain | Booth giveaway: SEGA/ATLUS special shopper bag*2 |
| ・Wishlist bonus: Original sticker |
*2 Limited to 1,000 bags per day. Distributed at random. Designs cannot be chosen.
©SEGA
©ATLUS. ©SEGA.
© Games Workshop Limited 2026. Published by SEGA.
SEGA Booth Mini Stage
The SEGA booth will host a variety of special mini-stage programs, including a visitor-participation Puyo Puyo Esports tournament and autograph sessions with development team representatives for STRANGER THAN HEAVEN and Persona 4 Revival. For details, please visit the official SEGA Facebook page.
gamescom asia x Thailand Game Show 2026 – Main Stage Events
Special stage events for STRANGER THAN HEAVEN and Persona 4 Revival are planned on the show’s main stage. The stages will be streamed on the official Thailand Game Show YouTube channel. Whether you’re attending in person or watching from home, keep an eye on SEGA/ATLUS titles!
- Persona 4 Revival Special Stage
・Date and time: October 30, 2026, 14:30–15:00 (GMT+7)
・Guests: zbing z., Aki Yamaguchi, Kazuhisa Wada (General Producer of Persona 4 Revival), Daisuke Yajima (Director of Persona 4 Revival), Atsushi Nomura (Business Producer of Persona 4 Revival)
(General Producer)
(Director)
(Business Producer)
- STRANGER THAN HEAVEN Special Stage
・Date and time: October 30, 2026, 15:00–15:30 (GMT+7)
・Guests: Aki Yamaguchi, Hiroyuki Sakamoto (Producer of STRANGER THAN HEAVEN)
About gamescom asia x Thailand Game Show 2026
Venue: Queen Sirikit National Convention Center（60 Queen Sirikit National Convention Center, Ratchadaphisek Road, Khlong Toei Sub-district, Khlong Toei District, Bangkok 10110, Thailand）
・Date & Time:
Business Area: October 29 – October 30, 2026, 10:00–18:00 (GMT+7)
Entertainment Area: October 30 – November 1, 2026, 9:30–20:00 (GMT+7)
・Official website: https://gamescom.asia/
・SEGA booth location: Entertainment Area B5
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